Create Your Own Brand and Avoid Trademark Controversies

For new entrepreneurs, encountering unforeseen legal issues could be detrimental to your company’s success. In fact, the legal ramifications for these controversies can badly damage a brand’s reputation and can be costly for business owners and investors. Fortunately, there are several ways that entrepreneurs can avoid encountering these issues. Find out the necessary steps you can take to legally protect your brand from these issues.

Protecting Your Brand with the Right Documentation

Various legal documentations can protect your inventions or ideas. First you must determine which type of documentation you will need. A patent is used to protect an invention, while a copyright protects creative work, such as music compositions or artwork. A third type of document is known as a trademark. This offers protection for names, symbols, or words that are used in conjunction with a service or good.

How Can a Trademark Protect Your Brand?

Trademarks allow brands to build brand recognition through symbols or slogans, while being distinctive. Thus, this prevents other brands from infringing on the rights to your intellectual property.Moreover, trademarks can protect business owners from costly legal ramifications in the event that another company attempt to claim the rights to similar slogans or symbols. For additional protections, you might even consider obtaining registration through the USPTO.

Doing Your Research

To begin the process, it is recommended that you familiarize yourself with an overview of the trademark process. This be found the U.S. Patent and Trademark Office site. Consider conducting a preliminary database search on USPTO website to determine if the slogans, words, or symbols you would like to use are available. This may save you time before you visit a trademark attorney, should you encounter any issues — such as another company having already claimed the rights to your slogan. You will be asked to classify the type of intellectual property you are seeking the rights to.

Consulting a Trademark Attorney

An experienced trademark attorney can guide you throughout the trademark application process. As an attorney oversees the registration process, he or she can answer any questions that may arise at any point during the process. What is more? Your attorney may even discuss additional precautions that you can take to ensure that you have adequate protection from trademark controversies.

Trademark Infringement cases can have costly legal ramifications for business owners and brands. Thankfully, preventative steps can be taken to secure the rights to your intellectual property. Consider consulting with a trademark attorney today.

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