Do you want to grow your business to the next level? Then you need PR!!! This week we chat with Xina Eiland of X+PR on the art of working with the press.
Xina Eiland is the owner of X+PR, a results-driven public relations and new media agency. A seasoned communications professional with more than 15 years of experience, Xina specializes in media relations, outreach and strategy development. In addition to specializing in media and community outreach, multicultural marketing, and event planning, Xina has established herself as a rising star in the social media space, executing cutting-edge strategies to maximize the impact of her clients’ initiatives.
Throughout her career, Xina has worked with traditional and nontraditional partners, such as corporate, nonprofit and governmental agencies, to reach diverse audiences on issues that impact their communities. Her vast experience in multicultural marketing and health communications has given her a valuable insight that her clients come to depend on when reaching out to multicultural groups. Xina was a vital part of developing and launching a national public health campaign entitled “A Healthy Baby Begins with You.” Sponsored by Department of Health and Human Services, the initiative was designed to raise awareness about infant mortality in the African-American community. Xina was also instrumental in the launch of campaigns to educate underserved communities on HIV/AIDS, flu vaccinations, and childhood immunization.
Known as an expert in media relations, Xina has garnered substantial media coverage for her clients. Her media credits include The Washington Post, LA Times, MSNBC, CNN, BET, National Public Radio and other well-known local and national outlets throughout the country.
In addition, Xina has worked with high profile figures such as Tonya Lewis Lee, producer, author, and wife of filmmaker Spike Lee; civil rights icon Dr. Dorothy Height; BET Founder Bob Johnson; and HGTV and relationship expert Lauren Lake. Current clients include Communities In Schools of the Nation’s Capital, Blogalicious, RLJ Companies, National Council of Negro Women and National Medical Association. Xina also works with various public relations firms, faith-based organizations and other civic and healthcare organizations.