About Chef Rodney Lovejones:
Perhaps the word “epicurean” isn’t completely sufficient for LoveJones, who often describes himself as the ultimate “Lifestyle Curator”. “I believe, all things beautiful al the time”, says LoveJones,”I enjoy the idea that I can create something that didn’t exist before and people like it.”
Chef Rodney LoveJones, hailing from Brooklyn, New York, is San Diego’s most promising “breakout” confectionery and comfort food talents. Noted especially for his creative spin on vintage recipes, LoveJones is inspired by his beloved grandfather, William Samuel Jones, who often conjured up extraordinary delectables. LoveJones warmly recalls Papa Jones teaching him to cook luxurious brandy and rum sauces in the kitchen at the tender age of 3.
A man of many talents, LoveJones started his illustrious career in the early 90’s as a fashion stylist for high fashion magazines, music videos, celebrities and later became a Model/Talent Agent. The fashion industry was his avenue to later move on to magazine publishing and advertising industry. Motivated by his grandfather’s mantra, “know your worth,” this urban-fashionisto switched gears in summer 2005 to follow his passion towards the sweet and savory. LoveJones departed a career in magazine publishing to create BILL JONES EPICURE— a highly successful catering company and brand devoted to those with refined taste.
Chef LoveJones captured the attention of many notable clients like President Bill Clinton, Deepak Choprah, Celebrity Makeup Artist Sam Fine, Actress Sheryl Lee Ralph, Senator Vincent Hughes, Vanessa L. Williams and Model-Mogul Tyra Banks with his creations of such palate pleasers as Amaretto Pound Cake, Sweet Potato Cheesecake, Haute ‘Chok-Lit’ quad Layer Cake and a Pecan Tart that does not disappoint true dessert connoisseurs.
In Spring 2012, LoveJones switched gears, leaving the bustling city life and relocating to the sunny beaches of San Diego. Settling in the township of Encinitas, LoveJones joined forces with Diana Benedek, PhD. of 2GOOD2B Bakery & Café as Chef-Partner and Marketing Director. As a gluten, corn and soy-free safe haven for those suffering from severe food allergies and health issues, LoveJones took on the task of redesigning the complete product and menu line of 2GOOD2B’s recipes with one goal in mind: to develop menu items that taste no different from the best restaurant or bakery. His award-winning baguette stands as a tribute to his success. Completing his fourth year at 2GOOD2B, LoveJones has established himself as a tastemaker within a new realm of healthy, conscious eating and life-transformation.
Currently, LoveJones continues to mix his own culinary repertoire with great personal style. Beauty and style was always his motivation and the connective thread weaved through his personal and professional ambitions. Spring 2016 kicks off to launch of his personal project, “by LOVEJONES”, a creative avenue to showcase food, art, personal street-style, travel and youth mentoring.
Chef LoveJones has be showcased in Essence Magazine, Union Tribune San Diego, Zagat, San Diego Home & Gardens, The Reader San Diego, Fox 5 San Diego and KUSI San Diego and is a contributing Lifestyles and Food Editor for World Bride Magazine. An alumnus of the Institute of Culinary Education; studied Hotel & Restaurant Management at New York University; and he currently resides in the beautiful city of San Diego, California.