Biggest SEO Mistakes Companies Make

SEO should play a vital role in practically every digital marketing strategy. Despite the popularity of social networks and the many opportunities they offer, businesses still need an optimized website that attracts steady streams of qualified visitors from search engines. Unlike paid digital advertising, such as PPC, SEO relies on so-called “organic” tactics that naturally…

4 Things In Your Business That Cost You More Than You Think

Turning a profit requires more than a fantastic idea and the will to succeed. Even after reaching your sales goals, you may still have a disappointing bottom line. To improve the performance of your business, you should pay attention to the gross profit of a sale as well as the following things that may cost…

Jon Robinson, PhD is CEO of Cents. Get out of debt!

Jon Robinson, PhD is CEO of Cents, a new platform, that helps people get out of debt years faster and save thousands in interest. Cents takes your spare change and applies it each month to either a student loan, credit card, mortgage and more. Jon also has a unique background having gone from a Human…

What Not to Do When Designing Your First Website

When it comes to designing a basic website, it’s not always necessary to hire a web designer to build one from the ground up. There are a number of online services that can help you input information into a basic template and help you get up and running in no time flat. For those that…

5 Technological Tips to Help Your Startup Get Off the Ground

Technology gives startups a chance to level the playing field against larger competitors. With the right tools in place, you and your team can do more in less time with your limited budget. For starters, use the following technologies to help get your startup off the ground.   Website A website can serve as a…

Just Received My Business Degree, Now What?

If you’ve just graduated from college with a business degree, you may think you can relax. However, the hard work is just starting. Now that it’s time to put that degree to good use in the workplace, you may not have any idea what area of business you want to pursue. Whether you’re wanting to…

5 Ways to Protect Yourself from Injury at Work

Over 2 million U.S. workers are injured each year at their place of employment. Despite mandatory safety regulations, these accidents continue to occur at an alarming rate. While it is an employer’s responsibility to make sure their employees are following proper procedures, it’s up to each employee to do their part. Here are five ways…

Stand Out: 5 Ways to Make an Impression at a Job Fair

In life, it’s easy to stand out negatively but often quite difficult to stand out positively. And when it comes to job fairs, you want to make a good and memorable impression. But you’re often packed into a small space where you are in competition with hundreds of other people just like you, all vying…

What Kind of Expenses Should I Expect When Starting a Business?

When you are starting your business, it can be overwhelming to try to remember all the things that you are supposed to be doing. You have paperwork you need to file, inventory to stock, people to hire, and an endless list of little things. But when you are planning things, don’t forget that you have…

Why Having Cultural Diversity In Your Company Is So Important

Because that company was quite large, it is natural to assume that they had an active cultural diversity program that helped them create the best environment for their workforce. However, even if you have a smaller company that you are working with, cultural diversity can make a tremendous difference in how fortunate you are. Here…